Products

The all new Braun MQ777

I live by design and beautiful delicious food makes me happy. My first Braun Hand Mixer made a batch of hummus just before mother’s day, then lay down and died. I got that mixer as a wedding gift in 1993. It was part of my family. 

Braun had taken a rest from the US market. The De’Longhi Group acquired the perpetual license of the household division in fall 2012 and now….Braun is back! The New products are in keeping with the Braun tradition started in 1921 by Max Braun for product design founded on simplicity, purity and functionality that makes the user experience completely intuitive. 

After tasting an entire brunch from Eggs Onsen Style with hollandaise to the Viennese Iced Coffee created on site under the watchful eye of Chef Eduard Frauneder made with the new collection was so delicious I could hardly wait to test drive the MQ777 (So James Bond!!) myself.The only struggle to set up required two foodies with advanced college degrees to remove the paper and the rest was a breeze. Papaya, ginger, lime, jalapeno smoothie followed up with a fava bean and spring pea hummus to accompany a chopped chicken salad with shredded, beets, carrot, fennel, radicchio and endive, dressed with miso vinaigrette and topped with toasted slivered almonds was a dream to prepare. 

The new Braun hand blender is built to give the user more control, featuring a brand new Smart Speed variable control technology inspired by German automotive engineering – allowing you to intuitively change the speed and power of the hand blender using just your touch. The more you squeeze, the more power you get, making it easy to regulate speeds with just one hand. Braun also developed and applied an exclusive PowerBell Technology for the Multiquick hand blenders, combining durable stainless steel blades, super easy to use, change and clean, and a unique bell-shaped blending shaft for fast and finer results – pushing your mixture inside the bell instead of toward the edges of your mixing bowl. 

The Braun Multiquick 7 Hand Blender (model MQ777) comes complete with five attachments, along with the anti-splash shaft – including a whisk, masher, food processor and 20 fl. oz. beaker and the EasyClick system, ensures that all attachments can be removed in one simple click
The Multiquick Hand Blenders, PureMix Countertop Blenders and BrewSense Drip Coffee Makers are available at national retailers and online from 69.95 to 159.99

Samsung Family Hub

On May 4, 2016 Samsung announced the arrival of the Samsung Family Hub™ refrigerator.  A 21.5 inch full HD LCD screen is the refrigerator’s digital command center connecting to your iOs or Android smart phone. Now you can share calendars, photos and notes; and see the inside of your fridge with your smartphone while grocery shopping. The Family Hub™ has speakers; you can listen to your favorite music and never miss a moment of Cookie Lyons on Empire again, just because you have to baste.

Freud suggests the kitchen is the womb and so the fridge becomes the center of our universe and food is a metaphor to fulfill and gratify our hunger for love and desires.  The Samsung Family Hub™takes our already complex relationship with food and comingles it with technology.

In the movie HER, Theodore Twombly/Joaquin Phoenix falls madly in love with his computer, Samantha/Scarlet Johanssen knowing that everything he loves about HER was made in a factory.
I get it. This fridge can keep track of schedules, photos, artwork, tap into the Internet, check news and weather and connect you to:
Instacart – The leading national online grocery delivery service, delivering groceries from your favorite stores straight to your door in as little as one hour. 
Groceries by MasterCard – Order groceries online from leading retailers like Fresh Direct and ShopRite and pay for them through a simple, single check-out with any U.S.-issued credit or debit cards
Allrecipes – Access recipes rated and reviewed by millions of cooks, as well as cooking advice tips and how-to videos.
Shopping List – Compile and keep track of your grocery lists, which seamlessly sync between fridge and smartphone.
Food Reminders – Use the Family Hub™ screen or your smartphone to drag and drop expiration dates to the image of items inside to know what needs to be used, and by when.
Fridge Manager – Easily control the refrigerator and freezer temperatures, and check the status of the water filter.

I’m feeling an attachment already. For my 6K and an Amazon Prime delivery of fingerprint cleaner for the stainless or black stainless finish, what I really want to know is, can someone hack my fridge and have it squeal on who took the last cupcake? Will my fridge support me in my latest diet regime?  Is this refrigerator really my friend?
What about privacy? Under the guise of when will the milk expire will I have to put a security lock on my notes and calendars? Have I gone too far? Never mind what could happen to our relationship if the power goes out. Who will I get to fix it? Only Theodore Twombly knows for sure.